1. BURN OUT
refers to the state of physical, mental, or emotional exhaustion due to prolonged stress or overwork, leading to decreased performance and well-being.
Example: The high-pressure environment and long hours are causing employees to burn out quickly.
2. DRAW UP
refers to the act of creating, preparing, or composing a document, plan, agreement, or any formal written material.
Example: We need to draw up a business plan before presenting it to potential investors.
3. GET AHEAD
to advance or succeed in one’s career or professional pursuits (making progress, achieving goals, and gaining an advantage over others in terms of career growth or recognition)
Example: To get ahead in today’s competitive job market, continuous learning and skill development are crucial.
4. ZERO IN ON
to intensely focus or direct attention towards a specific goal, target, problem, or issue.
Example: The sales team will zero in on the target market segments and tailor their marketing efforts accordingly to maximize conversions.
5. (NOT) MEASURE UP
to fall short of expectations, standards, or requirements. It suggests that the person or thing being evaluated does not meet the desired level or fails to meet the established criteria.
Example: The quality of the products from the new supplier did not measure up to the established standards, leading to customer complaints.
6. LAY OFF
to dismiss employees from their jobs, often due to company restructuring, financial challenges, or a decrease in business activity.
Example: The company had to lay off a significant number of employees due to the economic downturn and declining sales.
7. CLOSE DOWN
to permanently cease operations or shut down a business or establishment.
Example: After years of declining profits, the decision was made to close down the retail store and liquidate its assets.
8. PENCIL IN
to make a preliminary appointment, with the understanding that it may be subject to change.
Example: I will pencil in your request for a conference call with the client, but I need to confirm their availability first.
9. SIGN OFF ON
to formally approve or authorize something, typically by providing one’s signature as confirmation or endorsement.
Example: The marketing director needs to sign off on the marketing campaign before it can be launched.
10. RUN BY/PAST
to present an idea, plan, or proposal to someone for their review, feedback, or approval.
‘Run by’ and ‘run past’ are similar in meaning and can be used interchangeably in most cases.
- Before finalizing the project plan, I’ll run it by my manager to get her input and suggestions.
- The CEO wants to run the strategic plan past the board of directors for their input and approval.
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